Annual Industry Report PR Campaign

Data studies average 8–20 referring domains per campaign in our delivery history; expert commentary programs produce 3–6 monthly once warmed up. Variance is real and depends on vertical, news cycle, and asset strength — we set expectations during the angle workshop.

Most companies have more than they think: platform aggregates, customer surveys you can run, public datasets nobody has combined, or industry patterns you see first-hand. Part of this service is finding the story in what exists before commissioning anything new.

Data studies typically pitch for 2–4 weeks before peak pickup; expert commentary converts faster once journalist relationships register you as a reliable source — usually weeks 2–6. Digital PR is a momentum game: campaign two outperforms campaign one.

Yes. Before any placement you receive a shortlist with domain, niche, traffic, and price — nothing is published on sites you declined. Pre-approval adds roughly one working day to the timeline.

Content is included and written to the publisher's editorial standard — overly promotional drafts are the main reason placements get rejected, so we keep it informational. Prefer to write it yourself? Send it over and we'll fit it to the site.

Packages list clear authority minimums and we deliver against them. That said, no serious SEO should buy on DA/DR alone: a DR 70 site with declining traffic or spammy outbound patterns can be worth less than a clean DR 35. We screen for all of it.