Podcast & Media Appearance PR for Founders

Data studies average 8–20 referring domains per campaign in our delivery history; expert commentary programs produce 3–6 monthly once warmed up. Variance is real and depends on vertical, news cycle, and asset strength — we set expectations during the angle workshop.

Most companies have more than they think: platform aggregates, customer surveys you can run, public datasets nobody has combined, or industry patterns you see first-hand. Part of this service is finding the story in what exists before commissioning anything new.

Data studies typically pitch for 2–4 weeks before peak pickup; expert commentary converts faster once journalist relationships register you as a reliable source — usually weeks 2–6. Digital PR is a momentum game: campaign two outperforms campaign one.

Yes. Before any placement you receive a shortlist with domain, niche, traffic, and price — nothing is published on sites you declined. Pre-approval adds roughly one working day to the timeline.

Short answer: mostly branded and partial-match. Exact-match has its place on the strongest placements, but as a minority share. If your existing profile is already anchor-heavy, we'll lean more conservative.

Because real publishers run editorial calendars. The 24-day estimate covers site matching, your approval, content writing, editorial review, and go-live. Sellers promising the same thing in 24 hours are skipping the steps that make the link worth having.