Broken Link Building That Solves a Problem for the Publisher
Finding dead links on relevant pages and offering your content as the replacement.
Compare broken link building sellers and packages
Browse 100 gigs in this service category. Filter by topic, industry, country, language, delivery time, rating and affordable starting price.
Seller profiles, order counts and reviews are representative marketplace data in this demonstration environment.
What this service is
Broken link building is one of the few outreach approaches where you are genuinely doing the publisher a favour. Their page contains a link to something that no longer exists, which is bad for their readers. You point it out and offer a working alternative.
The catch is that your replacement has to actually replace the dead resource. If the original was a detailed statistics page and you offer a product page, the answer will be no. We match replacements carefully and, where nothing suitable exists, we tell you what would need creating.
23%
Average response rate
200+
Broken links verified per campaign
3–4 weeks
Typical campaign length
Browse every topic in this category
Each topic opens matching seller gigs with Basic, Standard and Premium packages.
What you receive
- Broken link discovery across relevant pages in your subject
- Verification that each dead URL genuinely returns an error
- Assessment of what the original resource contained
- Matching of your existing pages as replacements
- Outreach identifying the broken link and proposing the fix
- Report showing fixes accepted, declined and unanswered
Key benefits
A reason to reply
Publishers respond to broken link emails far more often than to generic link requests, because the message is useful to them regardless of the offer.
Established placement context
The dead link was already in a relevant position on the page, so your replacement inherits that context exactly.
Genuinely goodwill-based
Even when a publisher chooses a different replacement, you have made a helpful contact rather than burned one.
Compounding prospect lists
Pages with one broken link often have several, and the same publishers reappear across future campaigns.
Link placement
Your link takes the position of the broken one, inside the same paragraph or list entry. That is the cleanest possible placement because the context was written before anybody knew your page existed.
Quality and relevance
We only pursue broken links on pages that are indexed, maintained and receiving traffic. A dead link on an abandoned page is not worth fixing for anybody. We also verify that the linking page itself has not been deindexed, which is a common waste of outreach effort.
How ordering works
- 1
Target mapping
We identify the kinds of resources in your subject that commonly go offline, then find pages still linking to them.
- 2
Verification
Every candidate URL is checked to confirm it genuinely fails, and we look at archived copies to see what the original contained.
- 3
Replacement matching
We match your pages to each dead resource and flag gaps where you have nothing comparable to offer.
- 4
Outreach and tracking
Publishers are contacted with the specific broken URL and the proposed fix, and every outcome is recorded.
Who this suits
- Sites with strong evergreen guides and reference content
- Businesses in sectors where older resources frequently disappear
- Teams wanting outreach with a higher-than-average response rate
- Campaigns needing placements on established, aged pages
Compare the three packages
starter
Broken Link Test
$50
3 secured replacements
A trial campaign on one topic area.
- 100 broken links verified
- Replacement matching
- 3 secured placements
- Archive analysis of dead pages
- Content gap notes
growth
PopularReplacement Campaign
$180
8 secured replacements
A full campaign across several topic clusters.
- 300 broken links verified
- 8 secured placements
- Multi-topic coverage
- Publisher relationship notes
- Decline reason reporting
scale
Recovery Programme
$425
22 secured replacements
A large-scale programme including repeat publisher outreach.
- 800+ broken links verified
- 22 secured placements
- Repeat publisher targeting
- Content creation recommendations
- Quarterly re-scan
Broken Link Building questions
We flag it during the matching stage and tell you what the dead resource contained. Often a modest new page is enough to unlock dozens of prospects, and we would rather tell you that than pitch a mismatched URL and burn the contacts.
Because the email is useful even if the publisher ignores your suggestion. You are reporting a fault on their page. That framing gets replies from people who delete standard link requests unread.
No. Sometimes they pick a different resource or simply remove the dead link. We only charge for secured placements, so those outcomes cost you nothing beyond the campaign fee structure we agree upfront.
They are related but distinct. Broken link building targets dead links pointing at other people's resources. Reclamation recovers links that once pointed at your site and have since broken or been removed, which we handle within our competitor and brand services.
Customer reviews
4.7 from 3 verified buyers- CB
Callie Brennan
SEO Specialist, United States · 9 Feb 2026“They found a discontinued industry report that forty sites still linked to. We published a replacement and eight of them switched over.”
Replacement Campaign - JV
Jasper Vandenberg
Web Manager, Belgium · 19 Jan 2026“Three placements from a hundred verified links felt low until I saw the decline reasons. Most pages had simply removed the link entirely.”
Broken Link Test - MK
Meera Krishnan
Digital Manager, India · 27 Mar 2026“The content gap recommendations were the unexpected value. We built two pages specifically to serve broken link opportunities they identified.”
Recovery Programme
See how many broken links point at gaps you could fill
We will run a discovery scan on your subject area and show you the opportunity volume.